There are so many good quotes we can all save and post, use them as captions, hurl them out at the right time socially and yet very few actually live them. It used to be called two faced but I guess now we have new names for it but who knows.
Constant social media stalking has made us very educated ( almost experts some would say lol ) on the depth of utter crap that some salons quote, they apparently are ALL the best, ALL are the most qualified, saw a few that apparently Rod trained but he didn’t, some bragging they are the biggest and get this one that said it was the first lol.
God knows no one cares how big your doodle is, only your the one focusing on it, no one cares how much space you have for a salon, no one cares how fast you opened, no one cares about anything other than what you do, how well you do it, how much experience your staff have and if you stand by your product. If you do it and won’t support the consumer if things go wrong, guess what…. your a liar.
Authentic marketing is the only way to choose a service in a people driven business because it shows personality rather than attitude or a pissing contest.
So before you get that A frame that says “Your hair is your crown” or “blow out before you go out” or whatever it was put outside your salon thinking your super creative, train, talk and listen, good relationships are a two way street not a bus lane or a one way lane.