This word creates such a deep sense of suspicion for a lot of people and brands and yet in its true form creates a win win for everyone so why is it that it seems like everyone wants to “collaborate”?
For some brands collaborating with certain people there is a clear goal to showcase their product or service to a certain demographic which the talent has a certain catchment in the following. Now if the goal is to simply expose that brand to the audience then the way to do it can be done in so many ways but in the tone of the talent. Imagine your a serious brand that has a very cool product but you advertise in a very traditional tone, given you want to expand your audience it’s the safest way to let go of the reins and let it be spoken about in a positive manner by the selected collaborator, after all you are wanting to touch a completely different demographic.
Who is the right catchment
With Instagram blowing up in the last few years some people slide DM’s to possibly hundreds of brands looking for a free meal, trip, clothes or even hair ( yes we get them too ). It’s not looked down at it just has to make sense to our target market. If our price point is above average and we are 100% not a traditional scripted advertiser but you are advertising mass products, well scripted generic text chances are no matter how many you have managed to amass very few will be converted to us as potential business, we all follow brands and people we typically like and can relate too. If you can’t relate it’s not for you.
A copy paste with your set hashtags is as transparent as a pain of glass, it’s an ad and doesn’t feel as authentic so it has to be not carefully curated or scripted or it isn’t real!
With some of the most successful high profile people in the country as clients, we speak from a zone of knowing what makes them tick not from the sidelines of thinking we know what they like.
The Olympics of collaborations
We have all seen those Cochella posts that once you tap it is saturated with brand tags to the point you simple don’t know what to do. It seems like the Music festival collaboration has hit its peak with glitter dust, torn booty shorts and box braids, it’s over saturated!
Now saying all the above with a little sprinkle of salt, collaborating is one of the coolest things if it’s a win win with like minded people or brands and we are always open to discuss it with the right people or brands.
Collaborating doesn’t always mean swapping services with no payment, it can be a multiple of things however typically a tag doesn’t mean you are getting something for free!
So in short, doesn’t matter if it’s not a like minded brand it’s the consumer that you are targeting and if it’s a fit for both then it should be explored. Changing the tone and content to directly connect to a new fresh audience is what makes it beneficial for all.