From birth we have been feed by one notion of beauty; the fair maiden with long locks, a much more feminine perception which has defined how we see ourselves and others for a long time. It was not long ago when tall, dark girls with manly or strong features were considered unattractive (especially in a place like India, the notions of beauty is still primitive), sometimes I don’t understand this medieval concept of beauty that has been passed down to us, it makes it so easy to stigmatise someone as ugly or beautiful. Thank god, we are not a part of that generation were people do not embrace their individuality and try to be the same as everyone. I believe, there is nothing more powerful than a woman who feels confident and comfortable in expressing herself, and breaks free from these stigmas’s. They help us evolve and change our notions of BEAUTY that we have been stuffed with for ages. I still remember my grandma saying ‘I looked like a boy as a kid’, I won’t be surprised if many of us have such stories to share.
But then we have the rule breakers like, 18 year old model, Katie Moore, whose amazing transformation from ‘the girl next door’ with long blonde hair to blunt bob, copper orange hair did not only change her look but also her career. (WE LOVE this little Punk) This shows how notions of beauty is changing and evolving constantly.
Recently, Stella McCartney newest Pop fragrance campaign’s latest face was none other than Madonna’s teenage daughter, Lourde Leon, who is now sporting her new pastel hair for this amazing campaign, one kid who really loves to push it, from grey to pastels. Maybe, that’s what makes us adore Lourde. Before her, we had our Instagram feed exploding with pictures of the multimedia artist and musical powerhouse Grimes, with her Pink punk look, shooting for this new ad campaign. What we love about these young women is – they are not afraid to be who they are; strong-willed, free spirited and independent. Beauty is a constant evolution and you have to love the skin you’re in.
Be a rebel, if you can’t be conventional, than be anti. How you look is how you feel, don’t be scared of expressing yourself. Don’t worry, go pink or green, blue whatever you want to. Chop it off or shave it. Yeah, it might shock your parents or teachers, but honestly, we don’t care. After all, this generation celebrates the weird and wonderful; it’s always good to be different.
By Konika Dastidar