A lot of times the intensity of your color completely depends on home hair care, now this is where things get complicated. You ask one hairstylist they tell you this one ask another they tell you that one. So who do you believe?
Well regardless of the marketing campaign or the ignorance of some hairstylists or even salons sadly you need to be using a sulfate free shampoo, it’s labelled on the back of the bottle as sodium laureth sulfate or SLS or SLES ( Read what it is here ) and paraben free ( Read here ) and to be honest getting these products has been challenging to find till recently.
A lot of companies who spend millions of dollars and simply put ” color protection ” on the bottle thinking that’s enough to keep you happy when in fact it means very little if they still pump it full of detergent using to clean engines!
We use Alfa Parf Milano which the entire range is both sulfate & paraben free!
So don’t spend a fortune getting the perfect color the wash it away with shampoo that clearly isn’t worth it to you or anyone else.