What is a brand, is it just a logo, a name?
When your building brand be it a person or a business the reputation or what the brand stands for is what the value is. It’s one thing to open a business it’s a completely other thing to build a brand. We see some businesses open and close, some doing a little this and that and not really standing for anything just a little of everything. To be sustainable in life we have to evolve and stand for something and have a firm understanding of what that is, it’s no use saying it but not actually believing it, we humans are far smarter than that it has to be authentic as well as understood. It’s like owning a service manual for a car, it doesn’t mean you know how to fix it or even understand how or why it works.
What we believe in is sustainable and to be the best daily in what we do both for the brand, the clients and for the future.
This post was originally posted on rod-anker.com 2 years ago so yes you have heard it before 😜