Why we do not do Rebonding

Well you have all heard the words poker straight and at times anyone with curly hair especially would love to have straight hair even just for a day, after all grass is greener right?

There was a big move towards making your hair as straight as an arrow which gained momentum in early 2000 and started to slow down a few years later once the novelty wore off and people tried to grow it out or even worst get color at the same time. Now globally, companies who care about hair health like ALFA Parf do not produce such products.


We as a company are only interested in being able to produce quality hair, day in day out in an ethical way. Rebonding is possibly the most aggressive service that you can do to your hair, it breaks down the structure of the hair to the point that it’s completely fragile, resulting in un repairable damage that only a cutting will fix. Sure you have products that will add moisture, make it feel slightly better and some may or may not be able to fix it.

Our view is very simple, why would you do one service that needs another to “fix” it? The movement and texture of your hair, should be respected and worked with by your hairdresser. With effort, skill and know how any head of hair can be tamed in a way that won’t lock you to the salon getting treatment after treatment to fix the condition after your straightening.


Do we do or recommend  Rebonding?

No we don’t it’s too aggressive to the hair.

Is there an alternative?

The alternative is keratin, which adds strength and relaxes the hair leaving it in better condition than before you had it. Make sure it’s fermaldahyde free

Why do some salons push Rebonding still? 

Can’t answer that other than its an easy way to sell two services, one is Rebonding, the other is the “hair spa” to fix it.

Why do these companies still make it?

Alfa Parf is one of the only global companies that do not produce it.

Hair has to have some amount of texture and movement in order for it to hold a shape hence we believe in keratin treatments as they allow the hair to still move and be styled as well as maintain the integrity of the hair.

Hair on point, moves!

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