I guess you could safely say some are still running their salon like a parlour and thats fine for them but to understand the business better you have to understand that this is a people’s business and its about people and the experience you offer.
Because of our setup, being a boutique style operation from time to time we get people offering opinions of what we could do to be packed ( in their opinion ) or to be busier. We don’t jam people into the salon and run on time so its rare that you would see dozens of people standing around waiting. With an occupancy over 50% we cant afford to be busier than what we are, I guess from the outside it may look steady but not overly busy but with the level of work we do, the time is needed in order to maintain the standard so we will keep things as they are for now.
I think that India has changed dramatically over the time I have been here, with family owned business that have run perfectly fine for generations suddenly finding themselves needing to reinvent themselves and not knowing how. We have entered the market with a different mindset, our target market we understand and know what they are after and where they look for it, its not a secret and we don’t try to hide it. Sure we have our own challenges and they will always be there, but its knowing what you are doing and why you are doing it that defines the end result.
Retail evolved when the customer realised that buying on line was easier and less fuss, yet brands still push majority of there marketing budgets into store based sales and print advertising when in fact the ones that have the money are rarely driven by price rather quality and authenticity. A time when almost every retail store has a A-frame outside saying 20-50% off for a limited time and its been there for months.
Do these type of price driven strategies work? I really don’t think they do, in fact I think they drive you further into a hole that you will struggle for many years to get out of. Now obviously I can already hear you say money is a factor, its ok for you and your clients that can afford you but what about the rest of the world right? Wrong, its quality that you are selling and experience, if you are just selling an object and nothing more, then its a different game you need to play, but if its a service or an experience that the consumer will have then its 100% the quality of the way that service is being delivered.
Its not arrogance when you know what you are doing, or simplicity in approach or appearance for not knowing our shit!