What is Jugaad hairstyling?
I call it ” rough enough is good enough” hairstyling. We rarely post country specific content but after seeing the Standard of “beach waves” to a simple Top Knot recently we feel the need to show you the difference, doing hair for editorials or shoots are a privelige that is typically earnt and not just a job, they tend to be chosen through budget constraints or even more sadly based on friendship. Stylists don’t see the difference between sleek and messy further than the looks that were relevant in the 90’s and think hair is like choosing the lunch menu and barely care how it will look since they hope the overall styling will out shine the crappy hair. No, this is not a attack rather a frustration that the Only way the overall imagery will grow and develop is if the right people are either chosen or at least trained.
Producing beautiful images is a team effort and hairstylists are an important part of the process that can now not be overlooked, can turn your $5,000 shoot from backpage to cover easily.
Beach wave references
Let’s look at soft waves
As an Industry let us try to set ourselves apart and become better! If you are a brand then you need to address the hair you want in your editorial rather than only adding it to your conversation on the day of the shoot.
If your a stylist, know the difference and know who is capable of doing it and who isn’t, the overall image is your work so make sure you stand out!
If your a photographer, well hopefully you already agree and have the right people to work with.