They keep pushing it you keep swallowing it!
I don’t know when the day your average consumer will wake up and realise the utter crap some people shove down your mouth like it’s French fries 🍟
The sad reality is most dumb people believe it, the stupid Ines doing it and the stupid ones buying into it. We see miracles that can make your hair silky in 10 minutes, the cheapest and the best this or that and yet no one wonders how? It’s called marketing if you were in 1980 but I guess thats another conversation, the cheaper faster best era where everyone claimed to be the best and the cheapest until the consumer got smarter and realised they wanted salons they could relate too and communication become more about reality than selling crap!
Bar code standard talk is almost scripted and funnily I know people who teach scrips, this is a personal industry and words have to evolve organically. The only way that can happen is by education and not teaching scripts or standard one size fits all hairdressing.
Words of wisdom, educate yourself and research salons not just browse a Facebook post it’s your hair. Personality sells