The new Vertical 

When you come across something good or even great, it’s almost like you have to talk about it because it’s just plain awesome. It’s like something this business is doing has just clicked and it’s perfect. Now once everyone knows that the secret recipe is bang on, some people try the old ” let’s exploit it and add another vertical” in the attempt to be everything for everyone rather than continue to perform and refine. Where things go south ( pardon the pun ) is when the business owner or investor adds another “vertical” to try to exploit the success or add another revenue stream because well that’s what they were taught.


The biggest issue when you spread yourself so thin is the same as spreading Nutella thin on your toast ( it’s not cheap lol ) you get a taste but it’s just not the same.  The formula that was working at the start when you did one thing amazing is not multiple things being delivered average. The only thing that has changed is your focus and cost has gone up and your quality has gone down!

We focus on developing our core strength “Hair” to be delivering the best globally not only in quality but to be connected to our consumer better than any salon or any business.

That’s it, that’s our focus. That’s our vertical. We don’t spread ourself thin!

5 reasons why a pixie cut is better in a Sari

Traditionally hair has been almost always worn long in India, almost as a sign of your femininity, yet it in fact has no weight or bearing. Beauty is individual so if you like your hair long then wear it long, if you want it short then cut it off. 

  1. Hair is your personality, if you feel good in it your personality shows which is above all the perfect look
  2. Hair “typically” worn in a tight low bun, from the front it looks like a pixie anyway!
  3. Eyes will be drawn to you because it screams confidence and that is Sexy
  4. Wrapping a Sari takes time so less time for your hair = pixie
  5. The Sari is intricate so having less fru fru hair will balance the look dramatically. 

If going short has always been something you wanted to do maybe now is the right time!