Sulfate free shampoo is the new normal
It seems like only a few short years ago that finding a Sulfate free shampoo was a challenge let alone find people who knew about it and the benefits.
One of the reasons why we use Alfa Parf both professionally and retail is because it was one of the first to ensure all of their products are Solfate & Parabin free.
What does this mean?
It means so much in terms of Color and the intensity of your Color lasting longer.
The Ph value of your scalp is maintained between 4.5-5.5 as it should be for maintaining healthy growth.
The internal moisture of your hair is not stripped, the cuticle is not stretched too wide so it remains stronger and is able to close tighter therefore making it glow and shine more ( less frizz )
A hair are brand that’s first priority is hair integrity vs anything else is a brand I certainly want to use hence its our key product in all of our salons. If you have not used or experienced Alfa Parf you really must you will love it!