Everyone is doing it, everyone is talking about it and everyone wants it or do they?
A lot of time marketing has you believe that everyone is doing something, in fact when they are not, its a big mystery in fact if anyone is doing it, but yet you still think everyone is. Well this is called marketing and chances are not everyone is doing it. Although you wish you were doing it, in fact you dream about it every day, you fall asleep thinking about it, its effecting your life, your mojo and your gravity.
Chill, if everyone is doing it then its common, your not common, you are you, forget it and move on!