The way we get information has dramatically changed in the last 5 years and daily it is changing at a pace none of us can keep up with, a few hours away from social media and you feel like you have missed one full season of your favourite sitcom and you cant function without catching up on your entire feed ( don’t lie you know you do! ).
I remember how marketing used to be bucket fed to the consumer when I was growing up and sadly some companies still to this day think it works. When the entire world is so connected, information on whatever you want is right here on the internet there is simply no excuse for someone buying into a “Fancy campaign “or feel good commercial without finding out the facts. I think we all know by know that celebrities endorse product’s rarely because they love them it is usually because it makes commercial sense ( There are some that do it because of they genuinely love the product ) but most do it for the money.
So with information so readily available on the net, trends able to go global in days let alone last a full season, its no wonder that we all want & let’s be honest need to cut through the crap, be it a better job, an easier way to do save money, a miracle cure for your acne or ways to style your hair. No one has the ability to put so many layers up like we used too and if you think you can trust me we can all see through it now so its become more critical to be authentic and real in everything you do.
PR & Marketing companies rely more now on the real people that have the RIGHT following ( I say right because we all know those people who may think they are A list, yet there homies are more likely to be kicked out of the local Mc donalds than actually buy your product! ) Yes its totally connected, real people, real marketing has bought back real hair that in my opinion is the hottest if its handled correctly.
Does this mean cancel all your hair appointments and let it flow? NO it means over styling is and has been out for a long time ( so for all our sake please stop it right now! ) and the more Authentic you is far more attractive than it has ever been. Its the 70’s all over again but this time with high speed Internet. Free love and Peace out 🙂